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https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599528813777-J7G5008ML20IW9R519I0/BissellCaseStudy.jpg Content Strategy https://www.jbd.consulting/philosophy daily 0.75 2024-10-03 https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599532525346-D1QM284PG0GW7MIW59LS/JenNaomi.jpg Philosophy - A New Approach https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599532376233-X0YDO4JIVNIRQWE2NZX0/JBD_GreenHeart_Small.png Philosophy https://www.jbd.consulting/faq daily 0.75 2020-09-08 https://www.jbd.consulting/brand-consulting daily 0.75 2022-06-08 https://www.jbd.consulting/the-content-lab daily 0.75 2022-06-08 https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534009776-SCTY3USRO7F4FVGJLVN1/Naomi_Osborne_JBD_styling.jpg The Content Lab - The Content Lab is where we put our formulas to work. We're not a factory where we churn out pieces of content to reach quota. Instead, we're a lab, where our content specialists take the time to research your brand, determine a successful method for content delivery, and deliver results time and time again. It's part of our overall content strategy process — the extra mile if you will, where we put all of what we've learned and execute it to perfection. We take into account: The "why" behind your content What your competitors are doing + what they're missing Your specific niche and target audience What types of content work best for your buyer personas Which tone hits the mark with your brand How frequently you need content Where your content should live (which social media channels) Once content is created, we measure Content Lab success using social media data and analytics to inform our future efforts. Then, we move on to the next round and the cycle continues. https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534152343-C8KSVSAQPGMHCE0WWIFM/LiveRealFarms_JBD%281%29.png The Content Lab - What Can We Create? Your social media channels require constant attention and continuous content creation to gain a following, fuel engagement and ultimately reap success. That's why we built the Content Lab, to give brands a reliable service to craft attractive content that their consumers will find valuable, and that collectively begins to positively evolve brand perception. We can help with: Aesthetic images that highlight your product or service Video content - from humor to inspiration Giveaways to lasso in the stragglers who may need additional motivation Engaging copywriting to keep readers informed and intrigued Branded articles, features, and blogs to educate, entertain and encourage If you're wondering if we can create the content you need, reach out! We'd love to chat and develop a plan to help you boost your social media followers, engagement, and presence. https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534730696-K0H4515LKHNSGQ29Y7JE/BauerContentLabJBD.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534745257-VFQNWH6G3D70FQ5TY5F7/BissellContent.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534712483-7DEW9JCQYI84FN51J8DL/cragisweston2.jpg The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534752956-YZ9YGUTM05RH8PKAIOEC/KempsMothersDayJBD.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534740501-EUTVL0B253R5KMH266S5/IttiBitzJBD.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534755430-4D1OTRDCOLR0V1WLU84V/KempsIceCreamJBD.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534716573-I4ZRO4B9DDK2MWI1W5AZ/craigsxmas.JPG The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534793630-JHP387YTPHE9ZCBGK4MC/Screen%2BShot%2B2019-06-10%2Bat%2B3.20.18%2BPM.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534787527-FZZMNLOSH8R6T1KFG7C2/Screen%2BShot%2B2019-06-10%2Bat%2B2.07.19%2BPM.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534775453-D0R4GXENY7G056VGR4K7/Screen%2BShot%2B2019-06-10%2Bat%2B2.11.16%2BPM.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534728768-LIBZUROPVAN9LZLO3H4I/KempsIceCream_JBDContent.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534791042-B42DQ04UTH3K9V4E09Y3/Screen%2BShot%2B2019-06-10%2Bat%2B3.10.18%2BPM.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534786465-C5AI44UUBIIOBOTS15ZM/Screen%2BShot%2B2019-06-10%2Bat%2B3.19.35%2BPM.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599534793823-S21Q39QI059B3DNCFWH6/SweetMeTargetJBD.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599535022759-Q3KD8Y6WP69M3OSYZ3SX/SupercutsJenBoyles.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599535046561-90JQ7UXNGG3OY15NBMOX/LiveRealFarms_JBD.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599535214957-XETPKFQD9B30JIO7R6O5/TopTheTaterJBD.png The Content Lab https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/1599535231591-KB6BZ59K3HN5V6SQ23W2/KempsSourCream.png The Content Lab https://www.jbd.consulting/jenboyles daily 0.75 2024-10-03 https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/b0a346ed-ad8d-48f7-8e91-8b18855d8c9a/JenBoylesJBDAgencyot.jpg About Jen - Jen Boyles, Founder + CEO Jen is a longtime trusted partner and thought leader in content and social media. An award winning journalist, Jen transitioned from media to marketing in 2012, leading Minnesota’s largest agency to pioneer a new approach to branded digital content. In 2018, she opened JBD to more nimbly address client needs, her roster of clients ranging from Fortune 500 businesses to mid-size brands. Jen is passionate about brand voice and tone, value-adding content, and flexible strategic positioning in an ever-evolving digital marketplace. Outside of work, Jen enjoys outings with her family. Her husband Ian is also in the advertising business as a creative director, and their son Weston is 7 going on 37. Jen is an established DJ (isn’t everyone), obsessed with bulldogs (she has 2), and collecting eyewear — even though she wears the same pair all the time. :) EXPERIENCE: CPG + Food // Arts + Entertainment // Fashion + Beauty // Home + DIY // Retail // Sports // Finance // Pets // Travel // Medical // B2B https://www.jbd.consulting/team-1 daily 0.75 2024-10-03 https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/d6e33d19-ac4f-4751-97e7-75ababf22619/JenBoylesHeadshot_JBD_Crop.jpg Core Team (Copy) - Jen Boyles, Founder + CEO Jen is a longtime trusted partner and thought leader in content and social media. An award winning journalist, Jen transitioned from media to marketing in 2012, leading Minnesota’s largest agency to pioneer a new approach to branded digital content. In 2018, she opened JBD to more nimbly address client needs, her roster of clients ranging from Fortune 500 businesses to mid-size brands. Jen is passionate about brand voice and tone, value-adding content, and flexible strategic positioning in an ever-evolving digital marketplace. Outside of work, Jen enjoys outings with her husband Ian (also a creative director) and son Weston, as well as DJing, walks with her bulldog, and thrifting. She collects sunglasses and vintage designer clothing, and it has definitely not gotten out of hand. EXPERIENCE: CPG + Food // Arts + Entertainment // Fashion + Beauty // Home + DIY // Retail // Sports // Finance // Pets // Travel // Medical // B2B https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/4cf739a0-a71e-481b-865c-e47b9314c46f/NaomiOsborn_JBD.jpg Core Team (Copy) - Naomi Osborn, Social Strategy Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park. https://images.squarespace-cdn.com/content/v1/5f5424da805f6b091556335c/04f8bef8-0011-4bdb-ad74-1d1bea6ec98c/StaciaServiceHeadshot_JBD_Crop.jpg Core Team (Copy) - Stacia Service, Design If designing was a superpower, Stacia is basically Wonder Woman. She’s hard-working and fast, creating smart designs that move and shape brands. Her ethos? Start with a well-developed strategy, because when a brand’s personality and plan are clear, the design comes naturally. Stacia also operates her own design brand, Magenta Creative. At home, Stacia lives like a real-life Pinterest board on her rustic farm in Wisconsin, barn and all. Her favorite past times are chilling with her cats and beating everyone at Donkey Kong. 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